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L.O.L. Surprise! has a lot of, ahem, surprises in store for its 10th anniversary.
As part of the celebration, MGA Entertainment is set to debut a new live-action scripted series surrounding the product, which is touted as the “original unboxing brand.” For those who are unfamiliar with the dolls, they come equipped with blind bags featuring clothing, accessories and more that consumers are able to unwrap after purchase, showing the “surprises” within. Sometimes, the dolls themselves are even a surprise, depending on which product is purchased.
The new series, dubbed L.O.L. Surprise! The Next Headliner, will mark the first live-action project for the franchise, following on the heels of 2012’s animated L.O.L. Surprise! The Movie. The scripted comedy series is said to blend mockumentary-style humor, aspirational pop-star fantasy and original music.
Per the official logline: “The story follows five aspiring performers who arrive expecting to compete for a coveted music industry opportunity, only to discover that their greatest strength lies in collaboration rather than rivalry. As they navigate friendship, self-doubt and the pressures of pursuing a music career, they form a band and chart their own path to stardom.”
