To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.

L.O.L. Surprise!

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L.O.L. Surprise! is celebrating its 10th anniversary in a big way, and music is at the center of it. JENNIE and Rosalía headline the brand’s new Music Festival collection, debuting as collectible fashion dolls inspired by their most iconic onstage moments.

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