The hugely popular Labubu dolls will soon star in their own feature film, Chinese toy company Pop Mart and Sony Pictures have announced.
A Labubu movie that will combine live action and computer-generated animation is in "early development", the two companies said in a statement.
The film will be directed by Paul King, whose recent credits include Wonka and Paddington. No release date has been set.
Labubus have become a global sensation in recent years and sales have turned Pop Mart into a toy-making behemoth worth nearly $40bn (£29.9bn), surpassing established rivals like Barbie-maker Mattel.
The Labubu craze has helped Pop Mart expand beyond toys to operating a theme park in Beijing. Now, the company is venturing into film.
