Labubu is set to hit the big screen in a deal with Sony Pictures.
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Collectible toy maker and IP powerhouse Pop Mart
is teaming up with Sony
Pictures to bring its wildly popular Labubu doll to movie theaters.
The live-action and CGI hybrid film is in early development, according to a press release on Thursday. Filmmaker Paul King, best known for 2014′s “Paddington” and “Wonka” from 2023, will produce, direct and co-write the script with screenwriter Steven Levenson.
Pop Mart and Sony Pictures say the film will combine live action and computer-generated animation.
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Paul King di Paddington alla regia per Sony e Pop Mart (ANSA)
Pop Mart is betting on films, theme parks and global expansion to turn Labubu into a lasting franchise, even as the initial craze…
Pop Mart is learning from Disney’s ability to operate IP over the long term and aims to capitalise on Labubu’s popularity, an…
Dopo Barbie e Lego un film sulle Labubu - Tempo Libero - Ansa.it
