Mr Thunyavut says the first phase of the Mini-Series will be launched in the third quarter.
Thailand leads in short-drama in-app purchase revenue in Southeast Asia and is the third-largest regional market in terms of downloads, says research firm Sensor Tower.Social media platform TikTok Thailand is capitalising on mini-dramas to provide local content producers with a gateway to distribution channels in order to reach new audiences.
Mini-dramas are rapidly emerging as one of the fastest-growing categories in mobile entertainment, outperforming over-the-top streaming apps in downloads, Krishan Patel, country head of India, Southeast Asia, Australia and New Zealand at Sensor Tower, told TikTok App Summit.
The category was projected to generate US$2.9 billion in global revenue in 2025. In the first quarter of 2026, short dramas surpassed 850 million downloads and earned $650 million.
Global time spent watching them surged 478% year-on-year, hitting 3.8 billion hours.
