The ReelShort app specialises in bite-sized, vertical micro-dramas.
With fast-paced plots, easy-to-digest storylines and attention-grabbing elements, vertical micro-dramas are swiftly captivating smartphone audiences. The Trade Policy and Strategy Office (TPSO) has identified this emerging format as a new opportunity for Thai content producers.Nantapong Chiralerspong, director-general of TPSO, said vertical micro-dramas produced in a 9:16 aspect ratio are tailored for smartphone and tablet viewing. Episodes generally last 1-2 minutes, perfectly suited for consumers who like to race through content.
These micro-dramas use engaging plot twists, cliffhangers and constant hooks to maintain audience interest, resonating with media consumers who prefer content that gets to the point, he said.
Mr Nantapong cited the "AI-Driven Global Micro-Drama Innovation and Development Report" by the Development Research Centre of China's National Radio and TV Administration in collaboration with private sector partners, which estimated last year the global market was US$18 billion, with Chinese micro-dramas valued at $14 billion.
The South Korean micro-drama market was projected to be worth $490 million in 2024 and is expected to reach $1.5 billion in 2029.
