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By
Dan Whateley
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TikTok is testing a paid micro-drama app called LimeShorts. The company is experimenting with different pricing models.
Exclusive
By
Dan Whateley
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TikTok is testing a paid microdrama app called LimeShorts in the US, with the test starting in March. Users can pay $20 per week…

TikTok is expanding into its next growth phase by integrating short-form dramas and gaming, aiming to capture consumer engagement…

Thailand leads in short-drama in-app purchase revenue in Southeast Asia and is the third-largest regional market in terms of…

A viewer showcases the short drama

TikTok to allow users to pay for an ad-free experience, but free users will lose ability to switch off personalised ads

TikTok is rolling out a new pilot program where it will oversee key Shop operations, like hiring creators and making ads, for…