The biggest player in streaming is easily Netflix, but viewership data shows a surprising problem area for the company: getting viewers to come back for a second season.
Netflix has a one-season problem with its biggest hits, report explains
Lucas Shaw, writing at Bloomberg:
One Piece, one of Netflix’s most-watched shows of 2023, lost more than 30% of its audience for the second season. Season two of Beef suffered a drop of more than 70%. The Night Agent shed 50% of its audience for the second season and another 35% for its third season. These figures are all through the first four weeks of a show’s release and come straight from Netflix.
Adding insult to injury, the latest season of Avatar: The Last Airbender, one of Netflix’s most-watched titles in 2024, suffered a drop of more than 60% over week one. That doesn’t bode well for the rest of the month.
