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Netflix has a serious retention problem. According to internal data surfaced by Bloomberg, Netflix subscribers are abandoning shows after just one season at an alarming rate. Why? Because in an age of short attention spans, the multi-year wait between seasons is a total momentum-killer.The numbers from the first four weeks of release tell a brutal story:"One Piece": Shed more than 30% of its audience between seasons 1 and 2."The Night Agent": Lost 50% of its viewers."Beef": A colossal 70% of the audience vanished.These figures should deeply concern Netflix. Long waits for new seasons, coupled with the short attention spans of modern audiences, are proving to be a disaster for the streamer.The 2-year wait vs. the TikTok effectModern audiences have less patience to wait years for new seasons to drop. It’s entirely understandable when you look at the competition. TikTok, Reels, YouTube channels and podcasts have become the dominant forces in entertainment by providing a constant stream of fresh content on a daily or weekly basis.Then there's Netflix, asking those same viewers to wait years for a sequel. Many simply aren’t willing to do that, choosing instead to move on to the next big thing.
