Netflix is the streaming king, but viewership data shows a surprising problem for the company: getting viewers back for a second season.

It's not just 'Avatar': nearly every Netflix original with a new season in 2026 has been hemorraghing viewers.

Netflix is the streaming king, but viewership data shows a surprising problem for the company: getting viewers back for a second season.

A new report suggests Netflix viewers aren’t sticking around for Season 2. The bigger issue may be that binge-watching itself is no longer the advantage it once was.

Pivoting to short form video isn’t going to fix things.