Ellis Park has been rebranded as 10bet Ellis Park ahead of the Nations Championship opener, with hopes that the new partnership will boost community initiatives and aim to address attendance challenges amid safety concerns. Picture: BackpagePix
As South Africans prepare for the start of the inaugural Nations Championship this weekend, Ellis Park has secured a new naming rights partner.
The iconic stadium in the heart of Johannesburg will now be known as 10bet Ellis Park, where the Springboks will open their campaign in the new competition against England. Kick-off is at 5.40pm.
The betting brand is already a partner of Bafana Bafana, who made headlines at the FIFA World Cup by becoming the first South African team to reach the knockout stages of the tournament.
The partnership is also expected to spark new initiatives that support the surrounding precinct and community.
