Ellis Park Stadium unveiled 10bet as its official naming rights partner earlier this month, marking the start of a five-year agreement. As part of the rebrand, the iconic venue will now be known as 10bet Ellis Park.
Global online sports betting company 10bet says its acquisition of the naming rights to Johannesburg's iconic Ellis Park Stadium in Johannesburg is part of a broader long-term strategy to deepen its investment in South African sport, communities and fan experiences.
In an interview with Business Report on Monday, Michelle Colborne, marketing vice president at 10bet Africa, said the company's recently announced five-year partnership with Ellis Park Stadium reflects its commitment to growing its footprint in the country's sporting landscape.
“We are invested in South Africans. We want to immerse ourselves in all of our sponsorships and are excited to bring a new energy to the 10bet Ellis Park Stadium,” she said.
Colborne added that they proudly partnered with Bafana Bafana over 3 years ago.
