Freeman also discusses creating an agency environment where employees can stay for years.
Jean Freeman is CEO of indie agency Zambezi and co-founder, with Cornett’s Christy Hiler, of Own It, an industry group dedicated to supporting women-owned agencies and their leaders.
Over two decades, Freeman, who was recognized by Ad Age Leading Women in 2025, has helped grow Zambezi from a boutique creative shop into an integrated business spanning creative, media and production.
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