This article has been supplied and will be available for a limited time only on this website. In the fast-paced world of corporate fashion, where high-end design meets technology and manufacturing, Yumna Parker Davids stands at a unique intersection. As the Head of Marketing and Systems at Imagemakers, and a leading woman in the local garment industry, her role is a high-wire act of balancing brand strategy with technical infrastructure and modern systems thinking.
It is a journey that began with a single, unexpected phone call nearly a decade ago. “I actually took a while to accept the offer,” Yumna recalls. "I remember Anton (Spaun, the owner and CEO of Imagemakers) calling me personally and convincing me to come on board… and somehow that one phone call turned into almost nine years… and an evolving role from production to marketing and systems architecture."
Today, looking back at the trajectory of the Cape Town-based manufacturer - the longest-running family-owned corporate clothing manufacturer in the country - the transformation is palpable. “The Imagemakers I joined in 2017 looks very different today, and I have goosebumps saying that!" Navigating the rollercoaster of recent years, particularly the global pandemic, solidified her belief in the company’s agility. "What I appreciated the most is seeing how quickly the business could adapt to change, and that for me is so powerful.”
