In an era saturated with corporate catchphrases around female empowerment, Iya Henry (IH) is building an alternative model. Founded in 2020 by Yomi Wilcox, a brand strategist, educator, and creative director the tech-enabled organization provides curated spaces for women to engage with the realities of modern life without the pressure of performance.
Iya Henry (IH) is a Women-focused, tech-enabled and impact-driven organisation creating spaces where women can engage honestly with the realities of modern womanhood through community, conversation, storytelling, curated experiences and support systems. By leveraging technology—most notably through its “Listening Line”—IH moves beyond traditional, location-bound women’s support groups to cultivate a decentralized ecosystem of trust and shared humanity.
In an exclusive interview, with Lehlé Baldé and Ifeoma Okeke-Korieocha; Yomi Wilcox speaks on dismantling the “helpless” advocacy framework, the systemic intersection of childhood education and adult reinvention, and why corporate institutions must stop treating employee well-being as a secondary issue.
You’ve stated that IH recognizes women as “capable and high-functioning” rather than “broken.” Why was it important to shift the advocacy narrative away from the traditional “help the helpless” model?
