Real Housewives of Nairobi actress Lisa Christoffersen has partnered with digital influencer marketing platform Wowzi in a move aimed at expanding opportunities for content creators and strengthening the creator economy across Africa.
The partnership was launched on June 16 in Kileleshwa, Nairobi, and will focus on supporting local talent, building commercial opportunities, and mentoring emerging creators.
Explaining the model, Wowzi chief executive officer Mike Otieno described the platform as a digital marketplace connecting brands with influencers.
“We have a mobile app called Wowzi where creators can sign up for free. As you register, the technology picks useful information to build your profile for the brands. Then we are able to connect you to job opportunities,” he said.
Christoffersen said her focus is on using her influence to address youth unemployment.
