Fox is dramatically upscaling its creator lineup, adding seven new creators — and a host of new shows — to the company’s creator-focused division in a bid to create “long-lasting, durable” intellectual property, the head of the division told Variety.
Fox Creator Studios has signed deals with Canadian influencer Josh Richards, racing influencer Emelia Hartford, the trio behind Speeed Co, food creators Sorted Food and MyHealthyDish, Christina Richardson’s microseries franchise and Alice Ma’s Mad Realities company. The group, whose combined social footprint spans 65 million followers, joins the division’s roster of stalwarts such as chef Gordon Ramsay and comedian Tom Segura.
Fox Creator Studios head Billy Parks told Variety that the new batch of partners represents “different types of creators who are trying different things for their audiences.” He selected the latest crop of creators after various conversations with Fox, agents and the creators themselves.
“We want to show up for different sizes of creators, different types of content and different formats,” Parks said in a phone interview from Austin, where he was visiting the set of one of Segura’s projects. “Those are all important to us, and so we thought a good swath of all those things would be good, and they’re just stuff we’re really excited to make, and stuff more importantly that they’re really excited to make.”
