This chart shows how Fox buying Roku could create a streaming giant with more TV viewership than Netflix
By
James Faris
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Fox is buying Roku, giving it a bigger advantage in free, ad-supported streaming as Hollywood looks to boost engagement.
Fox acquires Roku, becoming the #3 US TV distributor (10% share) across broadcast networks, Tubi, and The Roku Channel. The move validates ad-supported streaming over premium subscriptions as price pressures mount, forcing Netflix and Disney to compete on engagement, not exclusivity.
This chart shows how Fox buying Roku could create a streaming giant with more TV viewership than Netflix
By
James Faris
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.

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