Fox Creator Studios has set a production pact with comedian Tom Segura’s YMH Studios for a slate of projects designed to be released on his exiting digital and direct-to-consumer channels.
The deal calls for Fox Creator Studios and YMH to jointly develop and finance properties that will be released through YMH’s established digital and podcast networks. Austin-based YMH Studios has 2.1 million followers on YouTube. Segura is highly regarded as a standup comedian who has logged seven Netflix standup specials since 2014, and he leads the comedy vignette series “Bad Thoughts” that is available on the streamer.
Fox’s goal in establishing the Fox Creator Studios is to get into business with established content entrepreneurs with a track record for building multiple business ventures on the foundation of their successful podcasts and personalities. In addition to Segura, personalities who work with YMH include Bert Kreischer, Christine Pazsitzky, Lauren Compton and Danny Brown. YMH Studios is headed by president Ryan P. Hall. Fox Creator Studios launched in January at the Consumer Electronics Show, led by media executive and investor Billy Parks.
“They are building businesses on their own,” Parks tells Variety, who launched Fox Creator Studios at the Consumer Electronics Show in January. Parks was impressed that YMH even launched the “2 Bears 5K” touring venture that involves a 5K run with Kreischer and Segura that lands in various cities. The event leverages the fanbases for both standups by offering participants a chance to experience “fun, community and a legendary after-party,” per the 2B5K website.
