Content Partners is extending its reach into the creator economy, teaming with media veteran Ed Simpson on the launch of Wonderloom Media. The venture is designed to partner with promising creators to help them expand their scale and scope of their media activity.
Wonderloom Media has made its first acquisition, buying the popular YouTube true-crime channel Dr. Insanity, which counts more than 5 million subscribers. Content Partners, which began 20 years ago as a creative rights acquisition platform, is well-positioned to help creators gauge their true value in emerging and traditional media platforms. Simpson, a longtime executive with producer and entrepreneur Brent Montgomery, serve as CEO of Wonderloom.
The Wonderloom launch was steered by Content Partners’ executive VP Scott Hemming and partner Alphonse Lordo. Hemming also serves as CEO of the Content Partners-owned Revolution Studios library.
“Our experience investing in content gives us a unique vantage point, and we’re applying that expertise to build this new venture,” said Hemming and Lordo said in a statement. “By evolving our content libraries into active creator partnerships, we will drive creator ascension, delivering hands-on support to help top creators build and scale high-quality, original programming at a pivotal moment for the industry.”
