As the creative economy gets bigger and bigger, the entertainment business is taking a closer look at deals in the space. Now a new venture from a pair of entertainment heavyweights is planning to do just that: Cut deals with creator-led businesses and ride that wave of growth.
Creative Artists Agency and Integrated Media Company, an investment firm backed by TPG, are partnering to launch a $250 million holding company that will roll up businesses that operate in the creator economy.
The new joint venture is called Compound Creative Holdings and will be led by CAA veteran Tucker Brown as managing director.
CAA, of course, is the largest talent agency in the world, with hundreds of A-list clients from the world of entertainment, music, sports and, yes, creators. IMC, founded by former AOL and News Corp. exec Jon Miller, is invested in the sports and media space through businesses like Fandom and TV Guide.
Compound will be led by a board that includes CAA leadership Kevin Huvane, Jim Burtson and Maya Ho and IMC leadership Jon Miller, Ori Winitzer and Ben Loffredo. CAA creators agent Andrew Graham and CAA Strategic Development executive Adam Goldstein will serve as advisors.
