Digital marketing and creative agency WOW Group recently announced the establishment of digital creative performance agency PT Eden Kreasi Indonesia through the strategic merger of one of its units, MediaScience with digital agency Eden which has served more than 30 brands in various industrial categories. The merger strengthens WOW Group’s digital capabilities, thanks to Eden’s expertise in key opinion leaders (KOL) buying and services, campaign strategy, and building culture-based communications and community. Meanwhile, MediaScience is known for its experiences in digital media buying, media planning and performance marketing, WOW groups said in a press release issued over the weekend.
Eden was established in 2020 and has handled industries such as telecommunications, e-commerce, nutrition, personal care, home appliance, automotive and fast-moving consumer goods (FMCG).
The merger was exercised amid the increased needs for brands on a more integrated marketing solution. With the development of digital platforms and ever-increasing customers’ journey complexity, brands no longer only need campaigns which can create awareness or virality but also create measured business impacts.
Eden will operate as a digital creative performance agency under WOW Group, with a focus on assisting brands creating relevant impacts, measured and sustainable in the digital era.
