Wednesday, July 1st, 2026 – 12:03 am
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Get Off My Property!
Walmart turned heads with last week’s acquisition of TV ad platform Vibe.co. But the acquisition was part of a years-long coming together of retailers and video streaming platforms.
Sometimes there’s a consumer angle (i.e., Amazon Prime Video or Walmart’s packaging of Paramount+ with ads in its annual membership). But, generally, retailers are bulking up on lucrative video inventory for their retail media networks sourced via the likes of Roku, TikTok and YouTube.
