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Disowned And Unoperated Media; Looting Plunder From Pro Sports

Retail media networks keep striking deals with or acquiring streaming services and ad platforms as a way to extend ecommerce audiences into CTV.

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Retail media networks keep striking deals with or acquiring streaming services and ad platforms as a way to extend ecommerce audiences into CTV.

Streaming is becoming an important part of many retail media networks’ growth, as retailers believe shopper data proves TV ads lead to sales.