From left: Chatchapol Ongnithiwat, general manager of media convergence business at EGG Digital Co Ltd; Mr Teeradet; Boonsithi Chokwatana, chairman of Saha Group; Mr Kudo; and Mr Surat, at the MoU signing ceremony.
E-commerce Digital Thai Holding Plc (EDTH), the digital investment arm of Saha Group, has forged an artificial intelligence (AI) alliance with TrueBusiness, EGG Digital and Japan's SoftBank Corp to accelerate the adoption of AI, big data and digital technologies across one of Thailand's largest industrial conglomerates.The four companies recently signed a memorandum of understanding to jointly develop AI-driven business solutions, modernise digital infrastructure and create new digital platforms, aimed at improving operational efficiency, customer engagement and supply chain management throughout the Saha Group businesses.
Surat Wongrattanapassorn, director of EDTH, said the partnership represents another step in positioning technology and innovation at the centre of Saha Group's long-term business strategy.
"Innovation has become a key competitive differentiator. Through this alliance, we are connecting our companies with world-class technology partners and enabling them to adopt AI and digital innovation in practical ways that generate sustainable business value," he said.
