Artificial intelligenceConsumer goods giant extends digital strategy, planning solutions for businessSaha Group Chairman Boonsithi Chokwatana, center, sits at a press conference with SoftBank Corp. Vice President Kimimasa Kudo, right, and Teeradet Dumrongbhalasitr, chief business officer at True Corp. (Photo by Kenya Akama)KENYA AKAMAJune 27, 2026 01:52 JSTBANGKOK -- Saha Group looks to offer digital solutions powered by artificial intelligence to businesses through a partnership with Japanese mobile operator SoftBank Corp., the Thai consumer goods conglomerate said Friday.