Think about the last big purchase you made. A phone. A laptop. Maybe furniture for a new apartment.
Did you ask "how much does this cost?" Or did you ask "what's the EMI?"
If it's the second one, you're not alone. You're part of a quiet but massive shift in how an entire generation of Indians thinks about money one that's been building for years and is now fully embedded in how we shop, spend, and plan our lives.
This isn't a dramatic headline kind of story. There's no single event that caused it. It crept in slowly, through checkout buttons, EMI cards, and a culture that normalised debt so gradually that most of us didn't notice it happening to us.
From "Save Then Spend" to "Spend Then Pay"
