Indian consumers are not merely seeking cheaper clothes. They are seeking fashionable, trend-relevant apparel at prices that feel justified by the value delivered. The demand is not for low prices alone. It is for intelligent spending.
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Brands and retailers in India are embracing premiumisation, capitalizing on consumer demand for value-added products in growing…
More Indians in small towns are now shopping for affordable brands instead of unlabelled goods in the bazaars.
Modern take on Indian ethnic wear has given fresh wind to apparel’s largest selling category, driven by GenZ and millennial…
This article is authored by Hema Singh Rance, director, Arts India, British Council.
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India's textile industry poised for long-term growth as global sourcing shift gathers pace: Siddhartha Khemka
Self-expression, experiences, resale: what luxury clients really want
Bring home exciting finds from the Indian Terrain end of season sale: Discounts up to 50% off
Chips or chocolates, India's brands want you to pay more for a fitter you
