It was fun galore recently as Lagosians trooped out en masse when Knorr launched its Smokey Party Jollof Seasoning at the Lagos edition of Knorr Jollof Festival 2026 even as Adekunle Gold, took the event a notch higher with his incredible performance.
The festival brought together thousands of food lovers for a vibrant celebration of Nigerian culture through food, music and creativity. Attendees enjoyed live cooking showcases, food tastings, cultural experiences, interactive installations, the Fuji Dome experience and art activations.
Developed with insights from experienced Nigerian party caterers and chefs, Knorr Smokey Party Jollof Seasoning was created to help consumers recreate the rich, smokey taste that has traditionally been associated with professionally prepared party jollof.
Speaking on the innovation, Dexter Adeola, Foods Marketing Innovation & EWA Strategy Lead, Unilever, said “Party jollof holds a special place in Nigerian culture. It’s the flavour people remember from weddings, celebrations and family gatherings. With Knorr Smokey Party Jollof Seasoning, we’re helping consumers bring that iconic party jollof experience into their homes more easily than ever before.”
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