When Lagos steps into the spotlight, the world pays attention. On May 9, 2026, the Eko Hotel and Suites became the stage for the 12th edition of the Africa Magic Viewer’s Choice Awards, and this year’s ceremony arrived with something extra.
For the first time in the event’s history, Diageo brought out the full portfolio of its most iconic premium spirit brands, including Don Julio as the headline sponsor of the 12th edition of AMVCA.
It was a landmark moment, not just for the AMVCA, but for the relationship between global brand investment and African creative excellence.
The message was unmistakable: Africa’s entertainment industry has arrived, and the world’s leading spirits company intends to celebrate that journey with it.
A union of craft and creativity
