Friday, June 26The Cannes Lions International Festival of Creativity wrapped its final day with the U.S. picking up 21 more awards — five golds, eight silvers and eight bronzes — bringing the country’s five-day total to 172 awards: 10 Grand Prix, 30 golds, 49 silvers and 83 bronzes.The biggest news of the closing day centered on the Titanium awards, the festival’s most prestigious category, reserved for work the jury deems genuinely game-changing. VML New York won a Titanium Lion for Oreo Cows, capping a five-day run in which the campaign also picked up trophies in film craft, direct, brand experience and activation and creative commerce. Dini von Mueffling Communications also took home Titanium for The Legacy of Virginia Giuffre, a campaign built around preserving and amplifying Giuffre’s memoir and advocacy work after her death.The sorting of the tables are by Grand Prix, gold and then total. The table focuses on U.S. entrants only. Titanium Lions are counted as gold wins for the purposes of these rankings.Three entrants tied for the day’s top haul with three awards apiece in the film category. Apple Cupertino added a gold for its Bad Bunny Super Bowl halftime film (shot on iPhone, with production company HPLA), a silver for I’m Not Remarkable and a bronze for Slide.Isle of Any closed out Your Way Out’s awards run for Coinbase with a gold and a silver, and added a bronze for Dish, one of three OpenAI ChatGPT spots — alongside Pull Up and Trip — that the agency entered as a single campaign. VML New York picked up a silver and bronze for Beat Cancer Off on top of its Titanium win.Alto New York earned a gold and a silver for Life360’s I Think of You Dying, while Wieden+Kennedy Portland closed with two bronzes for Eli Lilly spots Never Over and Good Days. TBWA\Media Arts Lab added a silver and bronze for Apple’s A Critter Carol, and McCann New York, BBDO Chicago and Local Produce (Instacart’s in-house creative agency) shared a silver for Instacart’s For Papa!With the festival now closed, VML New York finishes as the most-awarded U.S. entrant overall with 24 total Lions — remarkably, the exact same total the agency posted last year. Apple Cupertino and McCann New York followed with 10 apiece, while Isle of Any and TBWA\Media Arts Lab tied with nine.Johannes Leonardo New York’s two Grand Prix for Adidas Originals’ Original Forever — plus a closing-day bronze — made it the only U.S. agency to claim multiple Grand Prix this year.Thursday, June 25The U.S. added 24 awards on day four of the Cannes Lions International Festival of Creativity — four golds, eight silvers and 12 bronzes — with no Grand Prix handed out, spanning brand experience and activation, creative business transformation, creative commerce, creative effectiveness, creative strategy and luxury.VML New York led all U.S. entrants on day four with seven awards across four campaigns. Oreo Cows (with VML Mexico City) was the agency’s biggest earner, picking up a gold and silver in brand experience and activation plus a silver in creative commerce.VML also added a silver for The Last Coke in the Desert (with VML São Paulo and VML Mexico City) and a bronze for You Must Love Coke (with Grey New York, Grey Argentina and VML São Paulo), both Coca-Cola campaigns. In luxury, Tiffany & Co. became the first luxury jeweler to partner with Netflix, taking gold for its work on Guillermo del Toro’s Frankenstein. The collaboration integrated archival high jewelry pieces, famous diamond necklaces, timepieces and rare objects alongside contemporary creations to bring Mary Shelley’s gothic story to life on screen, drawing on Tiffany’s nearly two-century legacy of craft and its history of pairing classic literature with film. The win was credited across six separate U.S. entities — Tiffany & Co., Netflix, The Tiffany Archives, Tiffany Global Marketing, Tiffany Global Media and Tiffany Brand Creative — reflecting how many internal teams Tiffany pulled together for the project.McCann New York earned a gold in brand experience and activation, plus a bronze for Huggies’ Expensive Sh*t, while BBDO Chicago took gold in the creative business transformation category for M&M’s Protect the Peanut, recognizing the brand’s broader push to defend its core product line.Special US added two silvers: one in brand experience and activation for Uber Eats’ Build Your Own Super Bowl Commercial, and another in creative effectiveness for Football Is For Food, another Uber Eats Super Bowl push.Elsewhere, TBWA\Media Arts Lab picked up a silver and a bronze for Apple’s No Frame Missed; David New York added a silver in creative commerce for Clash Royale’s Copycats Welcome; and Saatchi & Saatchi’s Los Angeles office earned a silver in creative strategy for Ladywell’s #UnCensorYourHealth, a women’s-health supplement campaign pushing back on algorithmic censorship around topics such as menopause and libido.Through four days, VML New York continues to lead the cumulative medal count with 21 total awards, well ahead of Apple, TBWA\Media Arts Lab, Bolded, L'Oréal and Grey New York, which are all tied at seven.Wednesday, June 24The U.S. added 42 more awards on day three of the Cannes Lions International Festival of Creativity, including two Grand Prix, bringing its three-day total to 127 awards and 10 Grand Prix overall. Day three’s haul breaks down to seven golds, 15 silvers and 18 bronzes spanning direct, media, PR, creative data and social and creator.Special US took the Grand Prix in media — and a gold in direct — for Uber Eats’ Build Your Own Super Bowl Commercial. The campaign put the brand’s Super Bowl spot directly into fans’ hands, letting them build their own version of the ad inside the app from 40 pieces of “evidence” and celebrity cameos, generating more than 1,000 possible edits.De la Cruz Ogilvy claimed the Grand Prix in the direct category for Uva Uva Bombón, made for Puerto Rican delivery platform Uva App. When Bad Bunny opened his Super Bowl halftime show with “Tití Me Preguntó” and sang the lyric that shares the brand’s name, Uva unlocked a selection of $1 in-app products live during the performance — selling out before the show ended. The agency added three silvers for the same campaign across direct, media and social and creator. VML New York led non-Grand Prix entrants on the day with four added awards, and two of its winning campaigns shared a theme: taking an iconic American brand and rooting it in a local cultural ritual abroad. With VML Mexico City, the agency won gold in direct for Oreo Cows, which leans into Mexico’s beloved chopeo — the ritual of dunking cookies in milk — by introducing real cows whose markings mirror the cookie’s black-and-white design. And with VML São Paulo, it took gold in social and creator for Chicken Screams for Coke, a Japan-based activation that uses a rubber chicken’s scream — detected as sounding like “Coca-Cola” — to build a new cultural association between the soda and chicken dishes. VML New York also leads the cumulative medal count with 14 total awards. Other notable wins included Gut Miami earning a gold in social and creator for Popeyes’ Pope Yes, the brand’s spontaneous “pope yes” post following the election of the first American pope, which generated 1.8 billion impressions at zero media cost.Isle of Any won gold for Everybody Coinbase, the Super Bowl LX spot that turned the Backstreet Boys’ “Everybody (Backstreet’s Back)” into a nationwide karaoke singalong promoting crypto. Bolded New York and L’Oréal New York’s The New Face of Legs starring Kevin Durant added a gold in media with Beauty Co-Lab, continuing the CeraVe campaign’s award run. And Grey New York picked up a gold in direct for Corona’s Lime Guides, which laser-etched cutting lines onto real limes so they slice into a perfectly sized wedge for the brand’s bottles.Tuesday, June 23The U.S. kept its momentum on day two of the Cannes Lions International Festival of Creativity, picking up 65 awards across eight categories, including six Grand Prix.The haul breaks down to 10 golds, 15 silvers and 34 bronzes spanning design, digital craft, entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, film craft and industry craft.Johannes Leonardo led all U.S. entrants on day two with two Grand Prix, both for the same campaign: Original Forever, created with Adidas London for Adidas Originals. The brand film is a nostalgic tribute to the three-decade bond between Adidas and Oasis, timed to the band’s reunion tour and built around their shared roots in ’90s Britpop, football terrace culture and fashion. Set to “Live Forever” and marking the first time Liam and Noel Gallagher appeared together publicly outside their tour announcement, the spot won in both entertainment and Entertainment Lions for Music.TBWA\Media Arts Lab and Apple took the Grand Prix in design for Apple TV Rebrand, a sweeping identity overhaul for the streaming platform developed with Optical Arts in London and several Los Angeles-based post-production houses.In digital craft, Google and the Google Creative Team, both of Mountain View, California, earned the Grand Prix for Project Genie — an experimental AI-powered prototype from Google DeepMind that lets users create, explore and interact with dynamic 3D virtual worlds using simple text or image prompts — and picked up a bronze in the same category as well.David New York claimed the Grand Prix in the Entertainment Lions for Gaming category for Copycats Welcome, a campaign for Clash Royale that addressed the growing market of imitation mobile games by allowing players to exchange their progress in copycat titles for rewards and progression within the official game. The agency also picked up a bronze for a second Clash Royale entry, Cracked Royale.Isle of Any won the Grand Prix in film craft for Your Way Out, made for Coinbase. Directed by Oscar Hudson via MJZ, the spot reimagines everyday people as non-player characters (NPCs) trapped in a low-poly video-game world, with one character ultimately breaking free of the rigged system — a metaphor for stepping outside a financial system that doesn’t work in people’s favor. The campaign also received gold, silver and bronze in the same category.VML New York kept building on its day-one momentum with Fuck Cancer’s Beat Cancer Off. The campaign added a gold in Entertainment Lions for Music and two silvers in film craft, on top of the gold and two bronzes it picked up on day one.Apple was the busiest entrant outside the Grand Prix winners, picking up six awards across multiple campaigns. The haul included a silver for Big Man, a 20-minute short-film shot entirely on the iPhone 16 Pro, as well as two golds and a bronze for I’m Not Remarkable, the brand’s accessibility-focused entry in Entertainment Lions for Music and film craft.Monday, June 22The U.S. opened the Cannes Lions International Festival of Creativity 2026 with 20 awards on day one, including two Grand Prix.That haul breaks down to four golds, three silvers and 11 bronzes across six categories: audio and radio, creative brand, health and wellness, outdoor, pharma and print and publishing.Two U.S. entrants claimed Grand Prix on day one. BBDO Puerto Rico won in audio and radio for Coquí Alarmed, created for Hyundai Puerto Rico. The campaign swapped the factory lock-and-unlock alarm sound on Hyundai rental cars for the actual call of Puerto Rico’s native coquí frog, turning a routine rental pickup into both a cultural moment and a conservation message.Publicis creative agency Fallon, headquartered in Minneapolis, Minnesota, took the Grand Prix in pharma’s integrated category for Relax Your Tight End, made for Novartis. The Super Bowl LX spot recruited NFL tight ends past and present, including Rob Gronkowski, and former Super Bowl-winning head coach and prostate cancer survivor Bruce Arians to push past men’s reluctance to get screened for prostate cancer. The campaign also picked up a silver in pharma’s film category.VML New York led U.S. entrants with four awards across two campaigns. In outdoor, the agency earned gold for The Last Coke in the Desert, a Coca-Cola campaign created with VML’s São Paulo and Mexico City offices. Marking the brand’s 100th anniversary in Mexico, the campaign traces the origins of a popular Mexican expression to the small shopkeepers who keep a Coke cold in the desert’s harshest, most remote stretches.In health and wellness, VML New York and VML Health New York won gold for Beat Cancer Off, made for nonprofit Fuck Cancer and recognized for its use of humor. The campaign built an entire platform — an original song, an animated film and a tracking app — around research linking ejaculation frequency to lower prostate cancer risk, aiming to get men talking about a topic they typically avoid. It also earned two bronzes, one in audio and radio and one in health and wellness for film craft.Elsewhere, Mastercard — credited alongside McCann New York — earned an inaugural Creative Brand Lion, a new category this year that looks beyond individual campaigns to recognize the internal systems, culture and capabilities that make breakthrough creative work possible on an ongoing basis.With many major categories still to come, the U.S. is off to a strong start with two Grand Prix already in hand.See last year's U.S. Cannes Lions winners here