U.S.-entered work claimed four Gold Lions on the fourth day of the 2026 Cannes Lions International Festival of Creativity.VML had the strongest U.S. showing of the day, collecting seven Lions across brand experience and activation, creative commerce, creative effectiveness and creative strategy. The network’s Oreo Cows work received some extra love from the judges today, taking a gold and a silver in brand experience and activation along with a silver in creative commerce. Beyond Oreo, the day’s Gold Lions went to McCann New York and McCann New Zealand for Huggies’ Expensive Sh*t in brand experience and activation, BBDO Chicago for Mars Snacking’s Protect the Peanut in creative business transformation and an in-house Tiffany & Co. and Netflix team for their work on Frankenstein in luxury. The Tiffany work signals that brand-and-entertainment partnerships are still landing with the Luxury jury. Sports and Big Game tie-ins threaded through several of the day’s winners, including Uber Eats’ Build Your Own Super Bowl Commercial and Football Is For Food, both from Special in Los Angeles, and Michelob Ultra’s Run Back the Miracle from Wieden+Kennedy New York. Women’s health and health equity also surfaced, with Saatchi & Saatchi’s #UncensorYourHealth for Ladywell and Area 23’s Zip Code Exam for the Equality Health Foundation both earning Lions in creative strategy. Check out the full list of today’s U.S. honorees below. Brand experience and activationGold: Expensive Sh*t, Huggies (McCann New York / McCann New Zealand, Auckland)Gold: Oreo Cows, Oreo (VML New York / VML Mexico City)Silver: Build Your Own Super Bowl Commercial, Uber Eats (Special, Los Angeles)Silver: No Frame Missed, Apple (TBWA\Media Arts Lab, Los Angeles)Silver: Oreo Cows, Oreo (VML New York / VML Mexico City)Silver: The Last Coke in the Desert, Coca-Cola (VML New York / VML São Paulo / VML Mexico City)Bronze: Expensive Sh*t, Huggies (McCann New York / McCann New Zealand, Auckland)Bronze: Gaming Flute, Skittles (TBWA\Chiat\Day, Chicago)Bronze: Lime Guides, Corona (Grey, New York)Bronze: The Big Redemption, Frontier Airlines (BarkleyOKRP, Kansas City)Bronze: Run Back the Miracle, Michelob Ultra (Wieden+Kennedy, New York)Bronze: You Must Love Coke, Coca-Cola (Grey, New York / Grey Argentina, Buenos Aires / VML São Paulo / VML New York)Creative business transformationGold: Protect the Peanut, M&M’s, Mars Snacking (BBDO, Chicago)Creative commerceSilver: Oreo Cows, Oreo (VML, New York / VML, Mexico City)Silver: Copycats Welcome, Clash Royale (David, New York)Creative effectivenessSilver: Football Is For Food, Uber Eats (Special, Los Angeles)Bronze: Preserved Promos, Ziploc (VML New York)Creative strategySilver: #UncensorYourHealth, Ladywell (Saatchi & Saatchi, El Segundo)Bronze: Preserved Promos, Ziploc (VML New York)Bronze: Zip Code Exam, Equality Health Foundation (Area 23, New York)Bronze: No Frame Missed, Apple (TBWA\Media Arts Lab, Los Angeles)Bronze: Columbia, Columbia Sportswear (Columbia, Portland / adam&eve\TBWA, London)LuxuryGold: Tiffany & Co. x Netflix’s Frankenstein, Tiffany & Co. and Netflix Brand Creative Studio (Tiffany & Co., New York / Netflix, Los Angeles)Bronze: Owners Reunions, Porsche Latin America (The Community, Miami)