VML wrapped up a winning week at the 2026 Cannes Lions International Festival of Creativity by coming out on top once again, claiming the Titanium Lion for Oreo Cows and sharing a strong showing for U.S.-based work with Dini Von Muffling Communications’ The Legacy of Virginia Giuffre.The joint effort by VML’s New York and Mexico City teams, which tells the story of a farmer in Mexico whose cows suspiciously have coats resembling the beloved cookie, already took home two golds and two silvers over the past week — a gold in direct and a gold-and-silver double in brand experience and activation, plus a silver in creative commerce.The Legacy of Virginia Giuffre, a recent PRWeek Global Awards winner, details Von Muffling’s work with the Jeffrey Epstein and Ghislaine Maxwell sex-trafficking survivor whose story and memoir led to the resignations of powerful executives and government officials, the title removal and arrest of Britain’s former Prince Andrew and intense scrutiny for U.S. President Donald Trump. The agency also picked up a Bronze Lion in PR earlier in the week. Following Giuffre’s death, the agency has continued to seek accountability by partnering with coalitions such as World Without Exploitation (WorldWE) on powerful PSAs featuring Epstein survivors and working with Congress to pass the Epstein Transparency Act, which has led to the Department of Justice releasing more than 3 million files so far.Other global Titanium winners include Suncorp Insurance’s Haven from Leo Australia, the 600K Network campaign created by Comando Con Venezuela in Caracas, Venezuela, and Rainbow Lobster Mexico City, and adam&eve\TBWA London’s Expedition Impossible for U.S. sports apparel brand Columbia Sportswear, in which the company’s CEO hilariously challenged flat-earthers to prove their conspiracy theory about the planet for a chance to win the company and all its assets.Anthropic’s Claude campaign, A Time and a Place, from Mother London, captured the Grand Prix in film for its dual spots, “Can I Get a Six Pack Quickly?” and “How Can I Communicate Better With My Mom?” The much-talked-about campaign made its debut during Super Bowl LX, brazenly and hilariously taking a shot at competitor OpenAI’s announcement that it would bring ads to ChatGPT. U.S. winners that took gold in the film category were Life360’s I Think of You Dying from Alto, Apple Music x Bad Bunny Super Bowl Halftime Show Shot on iPhone, which brilliantly captured fans enjoying the reggaeton superstar’s historic halftime performance, and Coinbase’s genius Your Way Out. Created by Isle of Any, the Coinbase spot used live actors to portray non-playable characters in a video game-like world.