With Publicis acquiring LiveRamp, many brands will look for a new identity data vendor. Plus: FIFA’s controversial World Cup ad breaks.
Friday, June 26th, 2026 – 12:03 am
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Changing Identities
Since Publicis Groupe is acquiring LiveRamp, many brands will likely find themselves in the market for a new independent vendor for audience and identity data.
At least, that’s what LiveRamp’s competitors say. Take Hightouch, for example, which Digiday reports hosted a dinner during Cannes this week to discuss the post-LiveRamp landscape with a select group of advertisers and agencies.
The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find…
The ad tech buzz at Cannes Lions was over who could succeed LiveRamp as a highly-rpized provider of identity, data and…
LiveRamp might be 'the Walmart of data,' but ownership by Publicis means the 'agnostic middle' of ad tech is now gone.
Explore the latest stories, trends, and expert commentary from AdExchanger's Marketers section—your source for news, analysis,…
Ad tech start-ups eye opportunities at this year's Cannes Lions, especially in the wake of LiveRamp's deal, but options are…
Now that LiveRamp is not neutral, competitors plot a new course
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