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The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating | AdExchanger

With Publicis acquiring LiveRamp, many brands will look for a new identity data vendor. Plus: FIFA’s controversial World Cup ad breaks.

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adexchanger.comStai leggendo1 mese fa

With Publicis acquiring LiveRamp, many brands will look for a new identity data vendor. Plus: FIFA’s controversial World Cup ad breaks.

The ad tech buzz at Cannes Lions was over who could succeed LiveRamp as a highly-rpized provider of identity, data and measurement.