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The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating | AdExchanger
With Publicis acquiring LiveRamp, many brands will look for a new identity data vendor. Plus: FIFA’s controversial World Cup ad breaks.
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digiday.com
The hunt for a post-LiveRamp successor is already underway
The ad tech buzz at Cannes Lions was over who could succeed LiveRamp as a highly-rpized provider of identity, data and measurement.
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adexchanger.com
The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating | AdExchanger
With Publicis acquiring LiveRamp, many brands will look for a new identity data vendor. Plus: FIFA’s controversial World Cup ad breaks.