Earlier this week, I outlined three reasons for agreeing with Mark Gurman that the Apple price increases could be imminent, and that indeed proved to be the case.

iPhones have escaped the increases, but they are otherwise both broad-reaching and pretty dramatic. But perhaps the most surprising thing is that the MacBook Neo has been included …

Tim Cook revealed that price increases were on the way but gave no clue at the time when they might take effect. Some assumed that he was preparing the ground for increased prices at the iPhone launch in September, but there were good reasons to expect them to happen much sooner than that.

The increases include the MacBook range:

MacBook Neo: Up $100