Universities have spent decades refining how they teach students to write – and essays, dissertations, reports and written examinations remain the dominant methods by which knowledge is assessed.
However, a 2026 survey of undergraduates by the Higher Education Policy Institute found that 94 per cent of students are now using artificial intelligence (AI) in their assessed work. And when anyone can produce a polished document with a few prompts, the non-written form of communication becomes all the more important to employability.
Employers want to know whether someone genuinely understands their subject rather than merely presenting information assembled by a machine. Moreover, the ability to communicate directly, answer questions, think on your feet and establish credibility has always been important in the workplace. Whether explaining technical concepts to clients, pitching ideas to investors, leading teams, negotiating with stakeholders or persuading colleagues, professional success often depends on the ability to communicate clearly and confidently.
In the US, the National Association of Colleges and Employers reported in 2024 that verbal communication is already among the most sought-after graduate attributes among recruiters. And in the UK, CBI Economics found in the same year that employers place greater value on soft skills and practical experience than on grades or university reputation when making hiring decisions.
