The industrial revolution’s impact on farming offers a useful frame for thinking about how AI is reshaping communications opportunities in higher education. Manual laborers used to pick the crops. Then the tractor came along. Many of these individuals shifted their work focus to operating and managing machines.
Similarly, higher education communications requires a new kind of thinking and approach. AI is moving fast, touching every corner of the institution and creating communications opportunities that did not exist before.
Central to seizing those opportunities is how institutions communicate their AI initiatives, policies and culture to internal audiences who have varying opinions about AI. An engaging website is a useful starting point. Using Google’s deep research tool, I did an analysis of the latest U.S. News & World Report rankings and found that 86 percent of top-ranked U.S. universities have a dedicated AI website.
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