The new campaign by Partners Against Piracy, featuring Teko Modise, Nelisiwe Sibiya, and Pabi Cooper, aims to combat content piracy and support Africa's creative economy.
Partners Against Piracy (PAP) has launched a new public service awareness campaign bringing to light the real-world impact of content piracy on Africa’s creative economy, jobs, and the future of storytelling.
Featuring South African football legend Teko Modise, celebrated actress and cultural advocate Nelisiwe Sibiya, and acclaimed Amapiano singer, dancer and entrepreneur Pabi Cooper, the campaign delivers a powerful message: piracy is not a victimless crime. Behind every match, series, film, or song are thousands of people whose livelihoods depend on a thriving creative industry.
South Africa’s official unemployment rate has risen to 32.7%, with more than 8.1 million people now unemployed, according to the latest Quarterly Labour Force Survey (QLFS) released by Statistics South Africa for the first quarter of 2026. While Statistics South Africa does not publish a standalone unemployment rate for the creative industries, labour data and sector studies suggest that joblessness and economic precarity remain especially acute within the sector.
