Determined to strengthen Africa’s digital ecosystem in Ghana and Nigeria, Out There Media and Pulse has announced a strategic partnership to create digital advertising superpower across Africa.
According to the organisations, the partnership will combine Out There Media’s proprietary technology Mobucks, integrated with leading telcos worldwide with Pulse’s dominant on-the-ground execution engine.
Following the announcement, Pulse will act as Out There Media’s official local commercial representative, jointly establishing a leading digital advertising presence across select global markets, beginning with West Africa, specifically Nigeria and Ghana.
The Managing Director of mediaReach OMD Nigeria, Stephen Onaivi, said that as one of the agencies responsible for putting clients’ brands in front of Nigerian consumers every day, the partnerships will genuinely expand what’s possible.
“Leveraging Out There Media’s first-party telco data and Mobucks platform will give us more innovative opportunities to target audiences at scale and the kind of measurable, data-driven outcomes our clients increasingly expect,” Onaivi said.
