Africa’s largest black nation, Nigeria, and its neighbour, Ghana, play significant roles in the economic growth of key sectors in West Africa. It is therefore no gainsaying the fact that the quest to deepen these countries’ digital ecosystem remains key to their growth and development.
It is in recognising the value that Nigeria and Ghana hold that Out There Media and Pulse have entered into a strategic partnership to create a digital advertising superpower across Africa.
According to the organisations, the partnership will combine Out There Media’s proprietary technology, Mobucks™, integrated with leading telcos worldwide, with Pulse’s dominant on-the-ground execution engine.
The partnership will see Pulse act as Out There Media’s official local commercial representative, jointly establishing a leading digital advertising presence across select global markets, beginning with West Africa, specifically Nigeria and Ghana.
Stephen Onaivi, managing director of mediaReach OMD Nigeria, said that as one of the agencies responsible for putting clients’ brands in front of Nigerian consumers every day, the partnerships will genuinely expand what’s possible.
