The partnership combines Out There Media’s proprietary technology, Mobucks™, integrated with leading telcos worldwide, with Pulse’s dominant on-the-ground execution engine.
CANNES, FRANCE — June 26th, 2026 — Out There Media (OTM), a global leader in mobile advertising technology and telco data monetisation, and Pulse Africa, one of Africa’s leading media and culture companies, today announced their global strategic partnership. Following the announcement, Pulse will act as Out There Media’s official local commercial representative, jointly establishing a leading digital advertising presence across select global markets, beginning with West Africa, specifically Nigeria and Ghana.
The partnership strengthens Africa’s digital ecosystem through Out There Media’s proprietary technology Mobucks™, the leading telco-centric mobile advertising platform. Working with tier-1 telcos worldwide such as MTN Group, Vodafone, O2 Telefónica, BT, Orange, Deutsche Telekom, or Starhub, OTM gives advertisers access to nearly 300 million subscribers across South Africa, Nigeria, Ghana, Zambia, Cameroon and more.
Apart from its Mobucks™ technology, Out There Media brings its strong, long-established relationships with Fortune 500 companies to the African market. These include direct ties to major brands such as Unilever, Coca-Cola, Netflix, Pepsi, L’Oréal, and Nestlé, as well as deep partnerships with global agency networks including WPP, Omnicom Media, Publicis Groupe, and Dentsu.
