Livespot, the integrated creative powerhouse behind some of Africa's most significant cultural moments of the past decade, today unveiled a sharpened five-vertical operating model and announced University of Side Hustle, its first original scripted feature film, which will premiere at Entertainment Week Africa (EWA) in Lagos this November.
The dual announcement marks the most significant structural evolution in the company's twelve-year history and signals a deliberate move from producing Africa's most-watched cultural moments to owning the infrastructure behind them.
African music is headlining global festivals. Nigerian films are being acquired by the world's largest streaming platforms. African designers are sitting front row in Paris and Milan. But global attention alone does not build an industry.
Africa's creative economy is valued at close to $59 billion and projected to support 20 million jobs by 2030, according to UNESCO and the African Development Bank.
Capturing that opportunity requires more than talent. It requires companies that can develop intellectual property, produce world-class content, build the environments, host the audiences, connect the talent, structure the partnerships and turn cultural attention into lasting enterprise value.
