StartupsCocovie bets on 'V-beauty' as local brands and social media trends reshape consumer tastesCocovie’s coconut-based skincare products are displayed at a retail store in Ho Chi Minh City. (Photo by Lien Hoang)LIEN HOANGJune 22, 2026 17:30 JSTHO CHI MINH CITY -- A Vietnamese cosmetics startup is targeting China's vast consumer market, marking a shift beyond the supply-chain trade that typically defines economic ties between the two countries.