Mr Rawit says the company aims to strengthen its presence in Myanmar in the second half of this year, followed by expansion into Vietnam, Singapore, Malaysia and Indonesia.
Global economic uncertainty is prompting Thai consumers to be more cautious with their spending, creating business opportunities for sachet skincare products, according to Srichand United Dispensary Co Ltd, a producer of Srichand make-up and skincare products.Rawit Hanutsaha, chief executive of Srichand United Dispensary, expects intense competition in the Thai skincare and make-up market this year due to the large number of players and cautious consumer spending.
He said Thai consumers are becoming more educated about skincare products, with some asking detailed questions about the products.
Skincare and make-up in sachet packaging have high potential, said Mr Rawit, as consumers prefer smaller, cheaper packages. While the bill may be smaller, the frequency of purchases could increase, he said.
Small sachets also allow consumers to test products, and they are convenient for air travel.
