The sector is expanding much faster than broader economies in the region.
Written by Nikkei Asia
Published on
11 Apr 2026
7 mins read
Singapore-based marketing consultant Sabrina Marican discovered premium Thai beauty and wellness brand Panpuri on a trip to Bangkok. “Their products are mostly oil-based, rather than alcohol-based, and I find them good for my skin,” she said. When the brand opened its first store in Singapore in late 2025, she was elated.
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China’s cosmetics exports rose 12 per cent year on year in the first half to US$2.6 billion, according to customs data.
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Chinese brands are making major inroads in the Southeast Asian city-state as they shed their image as cheap knockoffs.
