Foreign merchants and Chinese vendors discuss domestic cosmetic products at the Yiwu International Expo Center in Yiwu in East China's Zhejiang province on June 13. YANG MEIQING/FOR CHINA DAILY
From Xiaohongshu to TikTok, and from bloggers to everyday users, a growing number of foreign faces are sharing their stories of discovering C-beauty, also known as guohuo meizhuang, or made-in-China beauty.
In one such video by beauty influencer Mikayla Nogueira, she holds up makeup products from Flower Knows, a Chinese brand targeting younger consumers, and exclaims: "This has to be one of the craziest makeup brands I've ever seen!"
After applying the products to her face, she's completely won over. "I'm obsessed with the brand, I want more."
On the lifestyle platform Xiaohongshu, or RedNote, a French woman named Sarah lays out her haul from Shanghai in a video before returning home: lotions, perfumes, eye shadow palettes, lip glosses and face masks, all from Chinese beauty brands.
