Samsung Electronics is rolling out ChatGPT Enterprise and Codex to employees worldwide, marking one of OpenAI’s largest enterprise AI deployments to date. The announcement, made on June 11-12, 2026, represents a dramatic about-face for a company that banned generative AI tools entirely just three years ago.
Samsung is deploying ChatGPT Enterprise alongside Google’s Gemini and Anthropic’s Claude, building a multi-vendor AI stack across its global workforce.
From ban to billion-dollar bet
In March 2023, Samsung engineers accidentally leaked sensitive source code and internal meeting notes through ChatGPT. Samsung’s response was swift and blunt: a company-wide ban on generative AI tools.
The reversal started taking shape in late 2025. Samsung SDS, the company’s IT services arm, established a reseller partnership with OpenAI to manage ChatGPT Enterprise deployments. That deal didn’t just cover Samsung’s own employees. It made Samsung SDS the first Korean entity authorized to manage ChatGPT Enterprise deployments for other businesses.
