SynopsisSamsung Electronics has opened up use of OpenAI's ChatGPT Enterprise and Codex across its global Device Experience division, reversing restrictions imposed in 2023 over data security concerns. The deployment highlights the growing adoption of enterprise AI tools as companies seek to balance productivity and security.APReversing its ban on employees using ChatGPT, Samsung has deployed ChatGPT Enterprise and OpenAI’s coding assistant Codex yesterday across its global Device Experience (DX) division, which includes businesses such as smartphones, consumer electronics, and home appliances. This makes it one of OpenAI’s largest enterprise deployments to date. The decision reflects a major shift in Samsung’s approach to generative AI. In 2023, the company restricted employees' access to ChatGPT after reports surfaced that staff had uploaded confidential information to the chatbot. The incident raised concerns around data security and governance, prompting Samsung to tighten controls and review how AI could be used safely within the company. Samsung's latest deployment gives employees access to ChatGPT Enterprise for tasks such as research, writing, and summarising. The company is also introducing Codex to support coding and development workflows.This change of approach reflects how large companies view artificial intelligence. Early discussions around generative AI were largely focused on risks related to data privacy, security, and compliance. As enterprise versions of AI tools have improved, companies have increasingly looked at ways to deploy them within controlled environments rather than restrict access altogether. ...moreElevate your knowledge and leadership skills at a cost cheaper than your daily tea.Subscribe Now