Samsung Electronics Executive Chairman Lee Jae-yong, left, shakes hands with OpenAI CEO Sam Altman during a signing ceremony for a letter of intent between the two companies at Samsung Electronics' office in Seoul, Oct. 1, 2025.
Courtesy of Samsung Electronics OpenAI is set to supply its chatbot ChatGPT Enterprise and its artificial intelligence (AI) coding agent Codex to Samsung Electronics employees worldwide as part of the Korean tech giant's companywide push to accelerate its AI transformation.
Under the deal, the services will be available to all employees in Korea and to staff across the company’s Device eXperience (DX) Division worldwide.
The agreement marks a significant expansion of OpenAI’s enterprise footprint, positioning Samsung among its largest global customers.
Samsung plans to embed the generative AI tools across a wide range of functions, including software development, marketing, product design and manufacturing, to boost productivity and strengthen problem-solving capabilities. “This deployment is significant in OpenAI’s history because Samsung, a global technology and manufacturing leader, is adopting AI not as a tool specific for certain teams or tasks but as a core platform to enhance the way employees work and innovate across the organization,” OpenAI Korea General Manager Kim Kyoung-hoon said. “OpenAI will work closely with Samsung employees so they can turn ideas into action more quickly, solve complex problems and develop new products and services.” With ChatGPT, Samsung employees will be able to carry out knowledge-based work more efficiently, including information search and analysis, document drafting, idea generation and data interpretation.
